What do you do to relax?
Playing games and reading crime fictions are my ultimate relaxation combo!
What is the best piece of advice anyone has ever given you?
Value your time. It’s a finite resource – My dad
What was your biggest challenge to date?
Moving halfway across the world!
Who are your heroes, both in and out of the business?
Easy one – Jony Ive & Lemar
What made you want to work in the design industry?
From my earliest memories, I’ve been interested in designs and animations -had a book where I used to sketch & redo flyer layouts since I was around 11. Growing up surrounded by creativity, I just knew I wanted to do design.
What has been the proudest moment of your career so far?
The proudest moment of my career occurred when I successfully designed the brand, guidelines and brand application for a start-up that went to raise $10m in funding. Witnessing our collective efforts translate into tangible success was incredibly fulfilling.
What is your key tool in any marketing campaign?
In any marketing campaign, my key tool as a designer is visual storytelling. Crafting compelling narratives through engaging and aesthetically pleasing visuals is crucial to the success of a marketing campaign.
What is the best thing about social media?
Used to be a big social media person (Twitter & Facebook) in the earlier days – was thrilled that I could write/tweet at celebrities & stars I used to think were out of reach. Nowadays, not sure how I feel social media anymore.
What is your favourite aspect of your job?
Favourite aspect is seeing things I imagined in my mind coming to life and having real life application – its really fulfilling.
Favourite quote…
Only way to do great work is to love what you do.