When searching for a digital design agency or web design services, it’s good to know what you need. This may seem easy after seeing web design packages, or DIY websites such as Squarespace and WIX. However, the last thing you want, is a pre-defined package. Your website needs to be tailored to your business so that it fulfils your exact needs.
Below we’ve set out some of the most common types of website to help you figure out what you need.
WordPress , it’s the worlds largest web development platform for a reason. It’s easy to use and has an intuitive interface. Through the user friendly dashboard Adding new pages, blog posts, images, etc. on a regular basis is a breeze and can be done quickly. Because the technology is so simple, time spent on formatting is greatly reduced. After the initial cost of design and set-up, WordPress sites can be maintained without the need of professional web designers, meaning you have control of your site. As an administrator of a WordPress site, you can set-up multiple users for the website and assign access levels and capabilities to each user.
Another benefit to using WordPress is that search engines love it! The code behind WordPress is very clean and simple, making it easy for search engines to read and index a site’s content. In addition, each page, post, and image can have its own meta tag keywords, description, and title, and be optimized for specific keywords, allowing for very precise search engine optimization. You can also use tags to further enhance your search engine optimization efforts.
The functionality of a WordPress site can be increased dramatically through the use of Plugins. if you want to add an event calendar, video gallery, Twitter Feed, Facebook Fan Box, and more to your site, WordPress plugins make it possible, most of which are free or very reasonably priced.
eCommerce sites are essentially a digital shop. They allow customers to buy products as and when they choose. Much like a shop, it’s important that your eCommerce site makes sales without complications. The two main plugins used for eCommerce are Shopify and WooCommerce. They can be tailored for small to large businesses and extended to meet your different requirements.
At Kino, we like to create eCommerce sites through WordPress themes that utilise WooCommerce which is currently the most popular technology used for eCommerce. This combination allows full customisation of your digital store to fit the products you’re selling. Here’s 7 reasons we love the WordPress & Woocommerce combo:
- Suits every budget
- Easy to use (especially for people who already use WordPress)
- Hundreds of extensions (plugins)
- Can sell all kinds of goods (virtual, physical, downloadable, services, etc.)
- Works with almost all payment gateways
- Open source – can be customized to suit our needs
- Big community of developers, marketers, and experts
Rather than sell directly, brochure sites showcase what your business is all about. Brochure sites are a great way to show potential customers who you are, what services you provide, examples of your work, and how to get in touch. It is extremely common for people to look up your business online before making contact, especially in the case of a word-of-mouth recommendation. Brochure sites give your business the credibility potential customers are looking for before they take the next step. Common features of a brochure website include: image galleries, testimonials, contact forms, and services list.
In the mobile era, a responsive website is a must have. With the increasing popularity of mobile and tablet web browsing, it’s essential that your website looks good and works properly across devices. Responsive websites adapt to the screen their on by changing the layout and simplifying or expanding the content based on the screen size available.
At kino, all of the websites we create are responsive. We design using flexible layouts which automatically adjust to the device their on and never break. Before going live we test our websites across the entire spectrum of devices, operating software, web platforms, and orientation.
Hopefully this blog post has helped you discover which type of website you need. Your website is a foundational part of your business and not just an afterthought. Give your business the greatest chance of success by hiring the right agency.
If you’re ready to take the next step, get in touch to discuss your website needs.