In the era of Spotify Wrapped, it only makes sense to jump in and provide a roundup of some key projects we’ve worked on this year. 🎀
Criteo
Our relationship with Criteo has been going strong for 10+ years, and in 2024 we have continued to provide on demand design support for digital, print and animated assets, collaborating with their in-house marketing and design team throughout.
Core Criteo Powerpoint Template
This year, as Criteo rolled out their new visual identity, we were privileged to be involved in working with the Criteo design team on creating their Core Criteo PowerPoint Template. Following their guidance on their evolved identity, we created the Slide Master layouts in Powerpoint, providing options for all content types Criteo teams require. This template is to be used across all of Criteo’s marketing materials in Powerpoint, including webinars and events, and every quarter it will be refreshed.
Cannes 2024
2024 has seen an increase in animated projects for Criteo. We have worked with them on event promotion, social media, webinars, sizzle reels and testimonials, among others. This year we again brought their Cannes 2024 event key visual to life in animation. We were provided the Welcome to Commercetopia key visual, and from there animated it for their social promotion of the event. We also fully storyboarded and animated their ‘Commercetopia Journey’ and a explainer sizzle reel for the same event.
Social Reels
This year we’ve continued to work on social videos for Criteo, primarily promoting their reports during the year. These socials are enhanced with recorded speaker footage, talking through the key data in a more personable way. We were responsible for rotoscoping the speakers, plus storyboarding and create the GFX, using the report’s key visual, provided by Criteo.
Alongside Criteo, the Kino team also maintains regular support to Meta and its sub brands, primarily WhatsApp Business. In 2024, we refreshed WhatsApp Business’ Google Slides template to adhere to refreshed guidelines, and supplied our expertise to decks, playbooks, one sheets and other digital assets.
Marketing Messages Paid Ads Campaign
WhatsApp Business came to us with a brief to create a set of static and animated Banner Ads for their Marketing Messages Campaign. It was imperative that these ads complied with DemandBase, Glassview and LinkedIn specifications. We were first shared an initial reference for design, we then created and animated each size required for the three hosts. We provided English and Portuguese versions of each ad, for their India and Brazil markets, respectively.
💬 Share your brand messaging with our full range of design solutions – View our WhatsApp portfolio 🔗
LoyaltyLion
Last year we were privileged to add LoyaltyLion to our range of clients. We have provided design support on social campaigns, website imagery, ebooks and presentations. This year we extended our support by creating HTML5 animations to be displayed on their website. We were given existing animations for reference, before storyboarding and animating the new set to be created.
SwapAuto
Starting a successful new online service is really difficult, especially in a sector as crowded as car sales. New company SwapAuto came to us with an idea for an auto trading tool, and our communication and concepting expertise enabled them to develop this into a fully formed product. We ensured the service was functional, easy to use, and our talented coders created a robust and efficient website. All of this was wrapped up with a unique and appealing visual identity.
🚗 Our user experience know-how supercharged the UK’s new private auto marketplace 🔗
Fiveby5
Fiveby5 is a new fitness/wellness booking app using the Mindbody gym management software. Customers get an app branded for their business, plus next gen features including push notifications, live chat, multi-booking, waitlists and an online app management portal. We also provided Fiveby5’s branding, website, explainer videos, one pagers and PPT templates, giving the app every chance of success.
💪 Utilising our expertise to improve on an existing concept taking it to the next level 🔗
We hope you liked our short recap of what the Kino design team has been up to this year. To find out more, visit our portfolio or our social channels on Instagram and LinkedIn.