An Interview With… Minh Nguyen

Minh Nguyen Headshot

 

What do you to relax?

In my downtime, I enjoy unwinding with a good movie, cooking a good meal, playing online games with friends, and exploring new places on foot while capturing random photos.

 

What is the best piece of advice anyone has ever given you?

“Save your design files constantly, and always back them up!” This simple yet crucial advice has saved me countless headaches.

 

What was your biggest challenge to date?

For me, the biggest challenge has been communication. Expressing my ideas and concepts in a clear and actionable way can be difficult. This is further amplified when working in a new market, like the UK, where cultural nuances come into play.

 

Who are your heroes, both in and out of the business?

While I don’t have specific heroes, I deeply appreciate the people I collaborate with on a daily basis. Each project brings a unique team, and I value the diverse perspectives and skills everyone brings to the table.

 

What made you want to work in the design industry?

My design journey began with a student presentation project. Initially lacking experience, the outcome was less than ideal. This sparked a curiosity within me, prompting me to take design classes to improve my skills. From that moment on, design has continued to grow within me.

 

What has been the proudest moment of your career so far?

While in my BA year, I got a pro-bono task to design my friend’s thesis presentation; seeing it impress the board was incredibly fulfilling.

 

What is your key tool in any marketing campaign?

Compelling content is the backbone of any campaign, while visuals are the language that effectively transmits that message to your audience. Striking a balance between these two elements is crucial for success.

 

What is the best thing about social media?

Social media allows you to curate a persona that best communicates your message or idea with a wider audience. This can be more effective than traditional direct communication methods, especially in a business setting.

 

What is your favourite aspect of your job?

The satisfaction I got when I know that I understand my client or teammate and deliver a final product that resonates with both them and myself.

 

Favourite quote…

“There is no ugly and beauty in design, only the worked one”