British Acupuncture Council

As the voice of professional acupuncturists in the UK, the British Acupuncture Council needed to urgently refresh its brand and update its legacy website to keep pace with its industry, best practices and advances in web technology.

Taking a three staged approach to its design and website development needs, we started by creating a new brand including logo and icon design that would be the foundation for its website and future communications.

We then set up a basic interim website to address the Council’s need for its existing website to be replaced quickly while we worked on a more feature rich bespoke website in the background.

The bespoke website design is based around Civi, a customer relationship management system (CRM) that has improved the user experience and staff administration. Featuring a member’s area, a practitioner search map, event booking system and filterable document archive, it has allowed the Council to engage with its practitioners in a seamless and interactive way.