British Acupuncture Council Re-energised
Refresh brand and update legacy website to keep pace with best practices and latest technology
- Wireframing
- •Website design
- •Web development
- •CRM integration
- •Branding
- •Icon design
A three-pointed approach
Firstly we created a new brand including logo and icon design that would be the foundation for its website and future communications. We then set up a basic interim website to address the Council’s need for its existing website to be replaced quickly while we worked on a more feature rich bespoke website in the background.
The final bespoke website is based around Civi, a customer relationship management system (CRM) that has improved the user experience and staff administration. Featuring a member’s area, a practitioner search map, event booking system and filterable document archive, it has allowed the Council to engage with its practitioners in a seamless and interactive way.
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