Designing responsive, accessible HTML emails and templates are a tricky business, as they’re years behind websites in terms of usability and design. This limitation is mostly due to the wide range of webmail, email clients and dedicated email software systems available. With so much possibility it’s not easy to say how your customers will be viewing your email. As a result, we always aim to make the HTML email template we create look great on as many platforms as possible. By using a more restricted HTML design, we can maximize the performance of an email with minimal loss of features. Your email campaigns might not have fancy animations and advanced technologies but they will look fantastic across multiple devices and platforms, such as MailChimp, Campaign Monitor and Pardot/Salesforce.
Coastal Retreats has been one of the most challenging projects I’ve worked on. Taking an existing legacy system and redeveloping proved difficult at times but we’ve created a great looking website and a system which can be extended into the future.