Designing responsive, accessible HTML emails and templates are a tricky business, as they’re years behind websites in terms of usability and design. This limitation is mostly due to the wide range of webmail, email clients and dedicated email software systems available. With so much possibility it’s not easy to say how your customers will be viewing your email. As a result, we always aim to make the HTML email template we create look great on as many platforms as possible. By using a more restricted HTML design, we can maximize the performance of an email with minimal loss of features. Your email campaigns might not have fancy animations and advanced technologies but they will look fantastic across multiple devices and platforms, such as MailChimp, Campaign Monitor and Pardot/Salesforce.
Kino has been a great partner. They’re nimble, patient and easy to get into a rhythm with. I look forward to continuing our work together.