The client was looking for a design refresh in order to maintain their competitive online brand presence. Their previous content management system was cumbersome and confusing so one of the main goals was to implement a platform which made content management more intuitive and straight-forward. We developed a system using WordPress which enabled the client to manage large amounts of content easily. We built number of different page templates, a “mega menu” system to show the large number of products and services on offer and integrated contact forms into product pages to enable enquiries about specific products to be made quickly and easily by potential customers.
One of the biggest challenges on this project was generating a structure that would be able to manage the vast amount of products that Phoenix Datacom display on their website, as the existing site structure was one that was very difficult for the user to navigate. We believe we have achieved a high level of simplicity for potential clients to find the products they are looking for, as well as their full specifications in a format that is most palatable to read.Emma Routledge, Designer
Website Design & Development