The world of advertising with animals took a step in a totally bizarre direction late last year.

It’s amazing to think that the best viral of 2010 may have already hit the web, but when Fusion Creative sent this through I almost cried with laughter. It’s so effective on every level; technically smart, great message, smooth exectution, limitlessly forwardable.

Kino Creative are sponsoring Richard Shellam, one of the most promising junior squash players in the north east of England.