ICO Youth Website , web development
The Information Commissioners Office (ICO) is a government department dealing with issues such as privacy, identity theft and the Data Protection Act. When they set out to reach a younger audience our web design expertise was called upon.
This was to be a very high profile project and had to stand up to close scrutiny by professionals within the industry. The site had to be attractive to young people from 10-20 years old, adhere to accessability guidelines and fit in to the ICO's existing content management system.
We succeeded on every point, delivering a site that is flexible, bold and colourful with eye catching cartoons, yet still achieving level 3 accessibility.
The site went live with a flurry of publicity with coverage in virtually every national newspaper, radio station as well as BBC Breakfast, BBC News 24 and Five News. The response was very positive, the website itself receiving praise from eminent privacy professionals.
Website: www.ico.gov.uk/youth.aspx
"I don’t know if you saw the coverage on the social networking campaign itself but we had almost every national newspaper on Friday 23rd (front page of Independent) and over that weekend, plus BBC Breakfast, BBC News 24, Five News and I would hazard a guess that we got almost every radio station in the country. Most of this coverage included the website URL and there have been thousands of visitors to date.
The website itself has received a lot of praise from eminent privacy professionals here and abroad and I suspect will be used as a blueprint for the ICO’s equivalents in other countries."Caroline Greenaway
Senior Consultant
Trimedia
