Ami joined Kino in August and specialises in editorial and print design. She has recently worked on email designs, wireframes, case studies, large scale print, reports & powerpoint documents.

What do you do to relax?
Although I wouldn’t consider it as relaxing entirely, I enjoy writing posts for my lifestyle blog, taking photographs of landscapes and nature as well as baking, which doesn’t always go as planned!

What is the best piece of advice anyone has ever given you?
Treat everyone equally as at the end of the day, we’re all the same, just in different clothes, houses and jobs.

What is your biggest challenge to date?
Getting a 1st class degree at University, I worked long hours even at weekends but it was well worth it in the end.

Who are your heroes, both in and out of business?
My hero in the graphic design industry is Mike Joyce, the owner of Stereotype Design. I love his project Swissted which is a collection of music posters designed in the Swiss style.
My hero outside of business is the actress and comedian Melissa McCarthy. I find all of her films hilarious and admire her for not taking herself seriously or letting other bring her down.

What made you want to work in the design industry?
At a young age, I used to spend hours colouring in and have always been drawn (no pun intended) to anything with colour, especially sunrises and sunsets! When I discovered graphic design at school I knew I wanted to progress it as a career. I particularly enjoy designing brochures and posters.

What has been the proudest moment of your career so far?
My proudest moment so far has been having my designs displayed at Newcastle Airport and Manchester Picadilly station. It was great to see them displayed in person although I did get some strange looks when I got my photograph took alongside them!

What is your key tool in any marketing campaign?
A clever play on words or imagery.

What is the best thing about social media?
Being able to interact with people who have similar interests. I enjoy sharing some of my photographs on Facebook, Instagram and Twitter, it’s always nice when people appreciate or comment on them.

What is your favourite aspect of your job?
Creating designs that people notice, this could be due it’s scale or the material and print techniques the finished piece uses.

Favourite quote….
Change your thoughts and you change the world – Norman Vincent Peale

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